➢ An ecommerce platform built on open source technology which provides online
merchants with a flexible shopping cart system, as well as control over the look, content
and functionality of their online store.
➢ Offers powerful marketing, search engine optimization, and catalog-management tools.
➢ Designed to be utilized as an application by someone who isn't a developer.
Benefits of using Magento
• Easy to install and add additional layouts and plug-ins
• Open source technology that offers flexible, scalable ecommerce solutions
• Effective and cost sensitive program
• Allows for various discounts and promotions during check-out
• Provides more than 50 payment gateways