➢     An ecommerce platform built on open source technology which provides online
merchants with a flexible shopping cart system, as well as control over the look, content
and functionality of their online store.
➢    Offers powerful marketing, search engine optimization, and catalog-management tools.
➢    Designed to be utilized as an application by someone who isn't a developer.

Benefits of using Magento

•     Easy to install and add additional layouts and plug-ins
•     Open source technology that offers flexible, scalable ecommerce solutions
•     Effective and cost sensitive program
•     Allows for various discounts and promotions during check-out
•     Provides more than 50 payment gateways
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